These values drive decision-making at alder.
We put these values into practice every single day as we make clothes for #recreating. Whether we are choosing a new fabric, making a new hire or designing a new product, these are our values:
We are always moving forward to make things better for people, the planet and our processes. Whether through innovation in manufacturing or the future of young female explorers, we believe in investing in the next generation.
We support, feature and work with diverse voices. The outdoors should be for everyone.
We believe that outdoor recreation = happiness. We're grateful for the ability to go outside, have fun & get dirty, so we honor that every day. We do this by celebrating the joy and freedom we experience from getting outside, both in how we represent the outdoors in our imagery and also how we build our culture internally (Fridays = get outside days at alder HQ).