illustration of two flowers against a pink background

our brand values

These values drive decision-making at alder. We put these values into practice every single day as we make clothes for #recreating. Whether we're choosing a new fabric, making a new hire or designing a new product.

our brand values

These values drive decision-making at alder. We put these values into practice every single day as we make clothes for #recreating. Whether we're choosing a new fabric, making a new hire or designing a new product.
illustration of two flowers against a pink background

Leave it better than we found it.

We have a responsibility to make things better for those who come after us. We work with environmentally friendly fabrics, ethical, transparent factories and give back to the outdoors we so love.
illustration of woman outdoors
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Leave it better than we found it.

We have a responsibility to make things better for those who come after us. We work with environmentally friendly fabrics, ethical, transparent factories and give back to the outdoors we so love.
illustration of woman outdoors
values svg bg image

Invest in the next generation.

We are always moving forward to make things better for people, the planet and our processes. Whether through innovation in manufacturing or the future of young female explorers, we believe in investing in the next generation.
illustration of woman outdoors

Invest in the next generation.

We are always moving forward to make things better for people, the planet and our processes. Whether through innovation in manufacturing or the future of young female explorers, we believe in investing in the next generation.
illustration of woman outdoors

Demand equal opportunity.

We support, feature and work with diverse voices. The outdoors should be for everyone.
illustration of women being active

Demand equal opportunity.

We support, feature and work with diverse voices. The outdoors should be for everyone.
illustration of women being active

Go outside, have fun & get dirty.

We believe that outdoor recreation = happiness. We're grateful for the ability to go outside, have fun & get dirty, so we honor that every day. We do this by celebrating the joy and freedom we experience from getting outside, both in how we represent the outdoors in our imagery and also how we build our culture internally (Fridays = get outside days at alder HQ).
illustration of woman rock climbing
orange and lime wavy lines

Go outside, have fun & get dirty.

We believe that outdoor recreation = happiness. We're grateful for the ability to go outside, have fun & get dirty, so we honor that every day. We do this by celebrating the joy and freedom we experience from getting outside, both in how we represent the outdoors in our imagery and also how we build our culture internally (Fridays = get outside days at alder HQ).
illustration of woman rock climbing